ZVS is a Slovenian nonprofit consumer advocacy group. We fully believe that the e-cigarette industry is here to stay, helping many thousands, even millions of people across the world to make the switch from tobacco to a harm reducing alternative and reaping the many benefits that this new technology can provide. We hope to provide resources on e-cigarettes, as well as options and considerations for communities and policy makers to consider when drafting or implementing laws or policies that regulate e-cigarettes. Our goal is to educate the public, media and government officials, to address concerns regarding electronic cigarettes and their safety and to dispel misconceptions and misinformation regarding these products. It is essential for us that our government and public health agencies embrace reduced harm tobacco products and provide education, services and other intervention options to help keep our public healthy and safe. Allowing people to suffer or die from preventable causes is no longer an option